Gemini Park shopping centers are strengthening their market position, achieving footfall above the national PRCH index of -0.8% year-on-year in 2025. Average footfall growth for all properties was +4.2%, with Gemini Park Bielsko-Biała standing out, recording a 7.7% year-on-year increase.

– “Maintaining high footfall is an important confirmation of the effectiveness of the Gemini Park shopping center development model for us. A well-balanced tenant mix is ​​key to our strategy, positioning our centers as leading shopping destinations in the regions, while simultaneously strengthening social, service, and entertainment functions that enhance the attractiveness of the centers, build customer loyalty, and extend visits,” says Anna Malcharek, Managing Director of Gemini Holding.

Revenue growth driven by strategy

High footfall is accompanied by solid sales results. In 2025, all Gemini Park centers increased their turnover, achieving an average growth of 4.3% year-on-year, exceeding the PRCH market average. The center in Tarnów achieved a spectacular result, with sales increasing by 7.2% year-on-year.

Analyzing individual sectors, the home furnishings segment enjoys a strong position in Gemini Park centers. Despite the nationwide downward trend (PRCH: -3.0%), it is growing dynamically in all three centers. In Bielsko-Biała, sales in this category increased by approximately 10% year-on-year, in Tarnów by nearly 7%, and in Tychy by 7.6%. All three centers also observed stable growth in the mixed fashion category – 5.8% in Bielsko-Biała, 5% in Tarnów, and nearly 3.8% in Tychy, per square meter. The footwear segment is also achieving very good results, particularly in Bielsko-Biała (an increase of 16.3%) and in Tychy (an increase of nearly 8%). The jewelry category is also growing dynamically, with increases of 6.2% in Bielsko-Biała, a staggering 17.8% in Tarnów, and 4.3% in Tychy. The health and beauty segment also remains in excellent condition. In Bielsko-Biała, turnover in this category increased by 8.7%, while in Tarnów it exceeded 10%.

– “These results are the result of our ongoing leasing strategy and conscious, long-term development of our offerings. We are focusing on developing strong, complementary segments and strengthening their potential – both through the development of existing tenants, the introduction of new brands, and the modernization of existing concepts, such as Yes in Bielsko-Biała, 4F in Tarnów, and Martes Sport in Tychy.” Thanks to this, we create a coherent, comprehensive offer, tailored to local needs and at the same time responding to current consumer trends” – emphasizes Joanna Zemczak, Head of Lease Gemini Holding.

In 2025, Gemini Park centers signed a total of 93 lease agreements, introducing 30 new brands and conducting extensive relocation, modernization, and new concept development activities, thus strengthening key segments of the offering. Leasing activities included the opening of Poland’s first compact IKEA store in Bielsko-Biała and the expansion of this category with the DlaSpania brand, as well as the introduction of the Pan Materac chain in Tarnów and Tychy. The sports portfolio was expanded with JD Sports in Tarnów and Sizeer in Tychy, while the jewelry segment was strengthened with the Verona brand in Tarnów and Pandora in Tychy. Another important element of the strategy was optimization – relocations and store expansions for brands such as YES, Levi’s, Pitbull, Pako Lorente in Bielsko-Biała, Apart, 4F, Mohito in Tarnów, and Martes Sport in Tychy, which translated into increased efficiency and attractiveness of the offer.

Food and beverage outlets and entertainment strengthen the potential of the centers.

At the same time, the importance of leisure-related categories is growing, increasingly influencing the operation of shopping centers. The entertainment segment achieved revenue growth of nearly 19% in Bielsko-Biała and over 16% in Tychy. Food and beverage services maintain a stable growth trend across all locations – from 6.5% to 8.5% year-on-year – confirming the growing role of shopping centers as places to meet and build experiences.

– Food and beverage services and entertainment are becoming integral elements of the shopping center ecosystem, a direct result of changing lifestyles and customer expectations across generations. In a recent MG2 study alone, as many as 75% of Generation Alfa representatives stated that food and beverage offerings contribute to longer time spent in shopping centers. Emotion, comfort, and the quality of the customer experience are becoming increasingly important, which for shopping centers requires the development of well-thought-out, diverse food and beverage and entertainment offerings that not only extend visits but also generate traffic, strengthen tenant mix synergies, and positively impact the performance of all categories. Skillfully responding to changing social needs is one of the key factors in building a competitive advantage for retail properties today,” emphasizes Anna Malcharek.

– “We are gradually developing categories related to experiences and leisure activities, combining strong, recognizable Polish and international brands with local concepts that enhance the uniqueness of our properties. Last year, we strengthened our food and beverage offerings, including the Asian concept Thai Long and the popular American brand Popeyes in Tarnów, as well as Giga Buła in Bielsko-Biała – a Polish brand owned by a well-known influencer. At the same time, we are intensively developing the entertainment segment, which is one of the key pillars of our centers, particularly in Bielsko-Biała and Tychy. Both cinemas and play areas regularly achieve excellent results,” adds Joanna Zemczak, Head of Lease Gemini Holding.

The trend of shopping centers evolving towards multifunctional spaces is clearly confirmed by nationwide data. According to PRCH, it is the categories related to services, gastronomy and entertainment that remain the leaders in growth, setting the direction for the development of modern commercial facilities.