Newsroom

Community-rooted marketing – how Gemini Park shopping centers are drawing crowds through a passion for automotive heritage

In the face of growing competition and evolving consumer expectations, shopping centers are increasingly embracing local and emotionally driven marketing strategies. Authenticity, proximity, a strong sense of place, and emotional resonance have become the cornerstones of effective customer communication. This is the path chosen by Gemini Park shopping centers, which have successfully tapped into the cultural legacy of the Fiat 126p and a broader passion for automotive history to create compelling events and foster lasting community bonds.

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Gemini Park Tarnów Strengthens Its Sports Fashion Offering

Gemini Park Tarnów, the region’s leading fashion destination, has expanded its retail mix with the addition of a new lifestyle and sportswear brand. JD Sports officially opened its doors to customers on May 21, 2025. This marks the brand’s first location in Tarnów and the debut of one of the world’s largest international retail chains offering products from top sports brands and exclusive collections.

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Pan Materac Joins the Tenant Mix at Gemini Park Shopping Centers

Gemini Park Tarnów and Gemini Park Tychy are expanding their home and interior offering with the addition of the popular brand Pan Materac. The store, specializing in high-quality bedroom products, opened at the Tarnów center in March. The opening of the Tychy location is scheduled for June.

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Gemini Holding Summarizes 2024 Successes and Looks to the Future with Optimism

Nearly 100% occupancy, the debut of top-tier brands, record-breaking turnovers, and pioneering marketing initiatives — Gemini Holding closed 2024 with an impressive track record. The performance of Gemini Park centers in Bielsko-Biała, Tarnów, and Tychy highlights the strong position of these facilities in their respective regional markets. The owner and operator has announced continued development plans for the centers.

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Anna Malcharek to Lead the Gemini Holding Team at SCF 2025 Spring

Representatives of Gemini Holding’s leasing department will be among the participants of SCF 2025 Spring. The team will be led by Anna Malcharek, Managing Director, and Joanna Zemczak, Head of Lease. The spring edition of the fair will take place on April 8–9 at the Legia Warsaw Stadium.

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Gemini Holding: Growth in Food & Beverage Turnover and New Lease Agreements

Gemini Park Bielsko-Biała and Gemini Park Tarnów have reviewed the performance of the food & beverage sector in 2024 — and the results are promising. Both shopping centers reported a 5% year-on-year increase in turnover among their restaurant tenants. In response to the growing interest in culinary offerings, Gemini Park centers are planning to further develop their food courts by introducing new restaurant concepts. Giga Buła in Bielsko-Biała and Thai-Long in Tarnów are set to open in April.

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ROMET Debuts at Gemini Park Bielsko-Biała

The offering at Gemini Park Bielsko-Biała has just been expanded with a new sports tenant. On March 7, the first ROMET showroom in the Podbeskidzie region opened its doors, coinciding with the start of the cycling season. The 190 sqm store is located on the ground floor near the main entrance to the shopping center.

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