Newsroom

From negotiations to the opening party. Behind the scenes of Poland’s first compact IKEA store

Gemini Park Bielsko-Biała has become the first location in Poland and one of five worldwide to feature IKEA’s latest store format. The rapid opening was the result of a process in which partnership, trust and close cooperation between all parties involved played an invaluable role. Krzysztof Brączek, director of Gemini Park Bielsko-Biała, talks about the behind-the-scenes story of the project, which was completed in record time and with outstanding success.

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Polish consumer habits: conscious, omnichannel, and still rooted in shopping centers

Polish consumers continue to favor shopping centers while increasingly embracing omnichannel shopping journeys. For the upcoming holidays, they plan larger budgets than last year, yet their spending remains more conscious and better planned. Anna Malcharek, Managing Director of Gemini Holding, discusses current consumer behaviors and their implications for the retail industry.

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Poland’s largest Martes Sport store opens at Gemini Park Tychy

A cutting-edge retail concept, nearly triple the previous floor space, and a dedicated external entrance – this is the new face of Martes Sport at Gemini Park Tychy. This location is not only the brand’s sole outlet in the city but has now become the largest Martes Sport store in all of Poland.

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A new era for Media Markt at Gemini Park Tarnów: more technology and exceptional retail experiences

Gemini Park Tarnów is introducing a new standard in electronics retail. The modernized Media Markt store, designed according to the chain’s latest global concept, offers intuitive navigation, immersive zones, and “hands-on” product testing. This refreshed format addresses the evolving needs of consumers who are increasingly making conscious and well-researched purchasing decisions.

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Locality, emotion, engagement: Gemini Park centers sweep the “Sales Campaign of the Year” awards

Gemini Holding has mastered the formula for high-impact sales campaigns. Their strength lies in leveraging local narratives, emotions, and a sense of place, transforming marketing projects into a natural part of residents’ lives rather than just promotional tools. This unique approach has been recognized by the PRCH Retail Awards jury, which presented Gemini Park centers with all available awards in the “Sales Campaign of the Year” category.

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Major fashion brands return to Gemini Park Tarnów

Gemini Park Tarnów is strengthening its fashion portfolio with the return of three well-known brands. On November 26th, Sinsay rejoined the center’s tenant roster, following the recent successful re-openings of Greenpoint and Triumph. These returns are the result of strategic space modernization efforts aimed at better aligning the retail offer with modern consumer expectations.

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