For Gemini Park, culture, education, and entertainment aren’t just a sideline, but a permanent element of the strategy and one of the center’s key differentiators. Aleksandra Zawodzińska, Marketing Director of Gemini Park Tychy, Marcin Ochmański, Marketing Director of Gemini Park Bielsko-Biała, and Joanna Rzepecka-Zienko, Marketing Director of Gemini Park Tarnów, discuss how they put this philosophy into practice. Their approach transforms the shopping mall into a modern agora—a space for experiences, encounters, and local social life. Through close collaboration with cultural and scientific institutions and social organizations, Gemini Park centers contribute to the rhythm of the cities in which they operate.

Gemini Park Tychy has expanded its offerings with the addition of Rituals Cosmetics, one of the fastest-growing cosmetics brands in Europe. The new tenant strengthens the dynamically developing health and beauty segment, which is experiencing above-average growth in the Tychy center.

Gemini Park Tychy is strengthening its jewelry offerings. Verona, a Polish jewelry chain owned by YES Biżuteria, debuted at the center, while the international brand Pandora has also expanded its presence, moving from a shopping island format to a full-scale showroom. These new openings represent the next stage in the expansion of the category, which has been recording very strong sales results at the Tychy facility.