The Reporter store at Gemini Park Tarnów opened on 14 August and occupies more than 120 sq m. Two weeks later, on 26 August, the brand also made its debut at Gemini Park Bielsko-Biała, taking more than 102 sq m. Both stores feature Reporter’s new concept, designed to meet the expectations of today’s young customers.

A new take on streetwear

Reporter is a brand developing a streetwear fashion concept inspired by street culture, music and art. Its collections combine relaxed cuts, bold patterns and original graphics with functionality and comfort. Limited runs and distinctive details allow young consumers to experiment with their style and express their personalities. The range includes clothing for both girls and boys.

Reporter’s new store concept focuses on presenting collections in a clearer, more intuitive way. Products are more prominently displayed, while the organised layout makes it easier to browse individual categories and quickly find pieces that suit customers’ needs and style. Denim, one of the key categories in the brand’s current strategy, takes centre stage. In the new stores, denim collections have been given a more prominent space, highlighting their importance to Reporter’s DNA. The brand is developing this category by combining its signature urban style with current trends and everyday functionality.

– As we develop the tenant mix at our centres, we place great emphasis on matching individual brands to customers’ needs. Reporter’s presence allows us to further develop the fashion segment aimed at teenagers and young adults. This is important for Gemini Park shopping centres as we consistently strengthen our position as family shopping destinations. We want every member of the family to find brands here that meet their expectations and suit their style. A comprehensive offering that caters to different customer groups strengthens the fashion segment and enhances its appeal across our centres. In the first half of 2026, Fashion & Accessories recorded year-on-year growth of 5% at Gemini Park Bielsko-Biała and 3.7% at Gemini Park Tarnów, compared with nationwide growth of 1.5%, according to the Polish Council of Shopping Centres (PRCH) – says Justyna Kozioł, Senior Leasing Manager at Gemini Holding.

Reporter strengthens its presence at Gemini Park shopping centres

The brand is also already available at Gemini Park Tychy. With the openings at Gemini Park Tarnów and Gemini Park Bielsko-Biała, Reporter now has stores at all three Gemini Park shopping centres.

– We are pleased to be expanding our partnership with Gemini Holding and to have the Reporter brand present at all three Gemini Park locations. This is an important step for us and confirms that our chosen direction for the brand’s development and our new store concept are being well received. We wanted to create a modern, airy and more dynamic space that primarily meets the needs of our target audience: teenagers and young adults. Our aim was to bring the new concept closer to their lifestyles, aesthetic preferences and shopping habits, while also allowing us to showcase our collections more effectively. We believe this combination will deliver an even better shopping experience and enable us to steadily strengthen Reporter’s position among our customers – concludes Monika Grzesiak, Operations Director of the Reporter retail chain.