The Era of the Customer: How Shopping Malls Are Evolving
Customers continue to prefer shopping in malls – with an average turnover increase of about 11% in 2022 compared to the pre-pandemic year of 2019[1]. This trend will benefit those players who can flexibly adapt their model to the habits and expectations of the modern customer, stated Anna Malcharek, Managing Director of a Krakow-based development company and Vice President of the Board of the Polish Council of Shopping Centers, during the panel “Shopping, Entertainment, and Work in the Time of the Pandemic” at the Real Estate Market Forum, held on June 19-20 this year in Sopot. In her commentary, she summarizes and develops the most important trends in the retail market.