Gemini Holding has entrusted its creative and corporate PR activities to the Valkea agency

Gemini Holding, managing the shopping centers Gemini Park Tarnów, Gemini Park Bielsko-Biała, and Gemini Park Tychy, has chosen to collaborate with Valkea. The holding entrusted the agency with introducing a new creative line in two centers and corporate PR activities.

Valkea created completely refreshed creative lines for Gemini Park Tarnów and Gemini Park Bielsko-Biała. For the former, the creation emphasizes the gallery’s fashionable character and high fashion inspiration. In contrast, Gemini Park Bielsko-Biała’s creative line highlights its family-friendly nature and close relationship with the local urban fabric. The new creation presents a modern, distinctive design in line with current trends, distinctly standing out from the competition.

– We decided to refresh the creative line to emphasize our centers’ strengths and show the direction we want to develop. In Gemini Park Bielsko-Biała, we focus on the gallery’s family-friendly character, as we are leaders in providing comfort of shopping and entertainment for entire families. Meanwhile, Gemini Park Tarnów boasts the widest fashion offer in the region, so we highlighted this aspect in the new creative line – says Anna Malcharek, Managing Director of Gemini Holding.

Valkea will also be responsible for conducting corporate PR activities for the entire holding.