Occupying over 1,500 m², Sports Direct offers a wide range of sportswear, footwear, and equipment from leading global sports and lifestyle brands like Nike, Adidas, and Puma. The store also features a USC section, a part of Frasers Group, catering to customers interested in the latest trends and premium brands.

– We are delighted to open our new Sports Direct store at Gemini Park Bielsko-Biała. We are excited to provide more customers access to the best global sports and lifestyle brands, as well as other brands within the Frasers Group ecosystem – said a Frasers Group spokesperson.

Sports Direct is a leader in sportswear and equipment sales in Europe, with hundreds of stores worldwide, including over 20 in Poland.

– The introduction of this well-known, highly regarded brand across Europe is a strong enhancement of our sports offering. It is also another significant step in curating an optimal tenant mix at Gemini Park Bielsko-Biała, which we continuously base on current trends and consumer needs – said Joanna Zemczak, Head of Lease at Gemini Holding.

Research by the Market and Public Opinion Research Institute shows that Poles are spending more on sports. In 2023, 20% of respondents declared spending over 1,000 PLN annually on sports clothing and accessories. The study also revealed that maintaining physical fitness is easier in spring and summer. The opening of this new sports store at the beginning of the summer holidays is Gemini Park’s response to this trend.

In addition to the newly opened Sports Direct, customers at Gemini Park Bielsko-Biała can shop for sportswear and equipment at Martes Sport, 4F, Regatta Outdoors, Alpine Pro, and 50style. The mall’s sports offerings are complemented by the Just Gym fitness club.