As part of a strategy to continuously adapt to evolving customer shopping needs and offer the most attractive choices, Gemini Park Tarnów consistently analyzes market trends and refreshes its tenant mix. These actions result in new store concepts and larger, more appealing spaces, continually elevating the center’s standards.
Recently, several well-known brands reopened their stores in updated formats. Both LPP Group locations expanded, with Cropp increasing its space by 25% to 502.44 m² and House by 21% to 593.89 m². The Medicine store, redesigned according to the latest brand concept, expanded by 54%, now occupying 365.12 m².
All the newly reopened stores are located adjacent to each other on the first level of the center, with lease agreements extended for five years. More store reopenings, including Deichmann and home&you, are expected soon.
Impressive Results from Gemini Park Bielsko-Biała’s Image Campaign
The ongoing image campaign at Gemini Park Bielsko-Biała, promoting an active lifestyle and the center’s sports offerings, is delivering impressive results. Initial outcomes are striking—sales for sports tenants have increased by an average of 28% month-over-month, with footfall in most stores up by as much as 20%.
