The opening of the IKEA store in Bielsko-Biała marks another step in the brand’s consistently implemented strategy. IKEA will introduce a smaller-format store that will nonetheless offer all the services available at larger locations. Despite its compact size, the store will feature a broad selection of products and home furnishing ideas. It will be a space designed to inspire, provide practical solutions, and respond to the current needs of consumers.
– By analyzing the evolving needs and shopping preferences of our customers — including research conducted in spring 2024 among Bielsko-Biała residents — we’ve observed that convenience is becoming increasingly important. That’s why we are consistently developing both our sales channels and customer offering — enhancing online sales while also opening new, easily accessible stores beyond the largest cities – says Małgorzata Bochenek, Business Development, Transformation and Digital Manager at IKEA Retail in Poland.
The new store in Bielsko-Biała will feature inspiring interior arrangements using IKEA products, with around 1,000 items available for immediate purchase. Customers will find iconic products such as LACK side tables, DRÖNA storage boxes, LUGNARE scented candles, and GOSIG RÅTTA plush toys. The full IKEA assortment will be available for home delivery or pickup at the IKEA Order Collection Point in Bielsko-Biała or the Mobile Collection Point in Cieszyn. Shoppers will enjoy the rotating selection, seasonal launches, and frequently updated showroom layouts. Experienced IKEA staff will assist with kitchen design, storage systems, and other customized home solutions.
– The launch of IKEA’s new format at Gemini Park Bielsko-Biała will be a significant retail milestone in the local market and a strong enhancement to our distinctive tenant mix. We are proud to be the first to bring customers direct access to one of the most beloved and trusted brands in the home furnishings industry — a perfect response to growing consumer expectations. This is also a continuation of our highly successful partnership with IKEA and a testament to Gemini Park’s status as the first-choice destination for key tenants and their pioneering projects, providing ideal conditions for business growth – says Joanna Zemczak, Head of Lease at Gemini Holding.
Silesia has long been a key region for IKEA. The Katowice store is celebrating its 25th anniversary this year, and Bielsko-Biała residents have had access to the IKEA Planning Studio at Gemini Park for more than three years. In November 2021, IKEA opened another Planning Studio at the Forum Shopping Centre in Gliwice, which in April 2024 was transformed into a new format combining planning services with the opportunity to purchase selected items on-site.
– The decision to open a new store in Bielsko-Biała was based on an in-depth analysis of the needs of Silesian residents and the local home furnishings market. We believe the new format will help customers discover — and fall in love with — our range even more – says Karol Barcal, Regional Manager for Silesia, IKEA Retail Poland.
With the launch of the new IKEA store, the existing Planning Studio at Gemini Park will be integrated into the newly opened location.
Jewelry News at Gemini Park Tarnów: Verona Makes Its Debut and Apart Reopens with Mennica Apart.pl
In May, the jewelry chain Verona joined the tenant mix at Gemini Park Tarnów. At the same time, Apart unveiled a newly renovated and expanded store, now featuring an offering from Mennica Apart.pl. The dynamic growth of the jewelry category at the Tarnów center reflects increasing customer interest and strong sales performance in this segment.
Pan Materac Joins the Tenant Mix at Gemini Park Shopping Centers
Gemini Park Tarnów and Gemini Park Tychy are expanding their home and interior offering with the addition of the popular brand Pan Materac. The store, specializing in high-quality bedroom products, opened at the Tarnów center in March. The opening of the Tychy location is scheduled for June.
