Newsroom

On October 3rd, IKEA is scheduled to officially cut the ribbon on its new store at Gemini Park Bielsko-Biała. To mark the occasion, the center has organized a special promotional campaign featuring numerous attractions and prizes valued at nearly PLN 50,000. The event is designed as a symbolic yet grand welcome for the unique new “tenant,” ensuring an engaging and emotional experience for all visitors.

In October, Gemini Park Tychy will further diversify its portfolio with the addition of a new brand in the non-food discount segment. Woolworth, an international retail chain renowned for its extensive product range and accessible pricing, is set to join the center’s tenant roster. This new opening will solidify the center’s position as the leading comprehensive shopping destination in the region.

This summer, Gemini Park Bielsko-Biała and Gemini Park Tychy established themselves as premier local hubs for entertainment and social engagement – destinations where retail seamlessly integrated with recreation, education, and loyalty rewards. Consequently, both centers concluded the summer season with significant footfall growth, substantially outperforming market averages and recording a surge in turnover within the entertainment sector.

Innovative, spacious, and designed to deliver an exceptional shopping experience – this is the new 4F store, which opened on August 22 at Gemini Park Tarnów. The modernized store marks another milestone in the long-standing partnership between 4F and Gemini Holding and responds to the growing popularity of the sports and fashion segment in the center.

High footfall, flagship brand debuts, and strategic upgrades to tenant concepts – it has been a highly successful first half of 2025 for all three Gemini Park shopping centers. During this period, 44 lease agreements were signed, covering a total area of over 16,500 sq. m. Consequently, the centers recorded significant sales growth across key retail segments.

After a brief absence, Triumph is once again joining the tenant mix at Gemini Park Tarnów. As one of the leading brands in the global lingerie market, Triumph will further strengthen the center’s rapidly growing lingerie segment. The store is set to open in early July.

In the face of growing competition and evolving consumer expectations, shopping centers are increasingly embracing local and emotionally driven marketing strategies. Authenticity, proximity, a strong sense of place, and emotional resonance have become the cornerstones of effective customer communication. This is the path chosen by Gemini Park shopping centers, which have successfully tapped into the cultural legacy of the Fiat 126p and a broader passion for automotive history to create compelling events and foster lasting community bonds.