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After a brief absence, Triumph is once again joining the tenant mix at Gemini Park Tarnów. As one of the leading brands in the global lingerie market, Triumph will further strengthen the center’s rapidly growing lingerie segment. The store is set to open in early July.

In the face of growing competition and evolving consumer expectations, shopping centers are increasingly embracing local and emotionally driven marketing strategies. Authenticity, proximity, a strong sense of place, and emotional resonance have become the cornerstones of effective customer communication. This is the path chosen by Gemini Park shopping centers, which have successfully tapped into the cultural legacy of the Fiat 126p and a broader passion for automotive history to create compelling events and foster lasting community bonds.

In May, the jewelry chain Verona joined the tenant mix at Gemini Park Tarnów. At the same time, Apart unveiled a newly renovated and expanded store, now featuring an offering from Mennica Apart.pl. The dynamic growth of the jewelry category at the Tarnów center reflects increasing customer interest and strong sales performance in this segment.

Gemini Park Tarnów and Gemini Park Tychy are expanding their home and interior offering with the addition of the popular brand Pan Materac. The store, specializing in high-quality bedroom products, opened at the Tarnów center in March. The opening of the Tychy location is scheduled for June.

Later this year, IKEA will open its twelfth store in Poland — this time at Gemini Park Shopping Centre in Bielsko-Biała. The company aims to be even closer to its customers by delivering an attractive and affordable offer tailored to their needs.