Newsroom

A cutting-edge retail concept, nearly triple the previous floor space, and a dedicated external entrance – this is the new face of Martes Sport at Gemini Park Tychy. This location is not only the brand’s sole outlet in the city but has now become the largest Martes Sport store in all of Poland.

Gemini Park Tarnów is introducing a new standard in electronics retail. The modernized Media Markt store, designed according to the chain’s latest global concept, offers intuitive navigation, immersive zones, and “hands-on” product testing. This refreshed format addresses the evolving needs of consumers who are increasingly making conscious and well-researched purchasing decisions.

Gemini Park Tarnów has secured its spot on the board of the city edition of the iconic game Monopoly. This serves as a symbolic culmination of the center’s strategy and its close relationship with the residents of Tarnów. The local version of the game, which premiered on December 6th, showcases the most characteristic landmarks and the rich history of the city.

Gemini Holding has mastered the formula for high-impact sales campaigns. Their strength lies in leveraging local narratives, emotions, and a sense of place, transforming marketing projects into a natural part of residents’ lives rather than just promotional tools. This unique approach has been recognized by the PRCH Retail Awards jury, which presented Gemini Park centers with all available awards in the “Sales Campaign of the Year” category.

Gemini Park Tarnów is strengthening its fashion portfolio with the return of three well-known brands. On November 26th, Sinsay rejoined the center’s tenant roster, following the recent successful re-openings of Greenpoint and Triumph. These returns are the result of strategic space modernization efforts aimed at better aligning the retail offer with modern consumer expectations.

What connects Bielsko-Biała with London and Texas? What sets the new IKEA store format apart? And how can local accents be used to build the image and popularity of a shopping mall? Anna Malcharek, Managing Director of Gemini Holding, answers these questions and more in an interview with OmnichannelNews.pl.

The success of a shopping center depends on the ability to build an identity, engage customers emotionally, and respond to local needs – says Anna Malcharek, Managing Director of Gemini Holding, in a conversation with SCF News | Retailnet.pl. The interview took place during the conference portion of the #scf2025fall trade fair.

In recent years, the shopping center market has undergone dynamic changes driven by the growth of omnichannel retail, the rising popularity of retail parks, generational shifts among consumers, and the increasing cost of living. How are these factors influencing Gemini’s asset management strategies?

On October 10th, Gemini Park Bielsko-Biała celebrated the opening of a new showroom specializing in professional mattress selection and sleep accessories. The addition of DlaSpania enriches the center’s Home & Living category, addressing the growing consumer demand for comfort and quality of life.