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Gemini Holding, a Kraków-based investor and manager of shopping centers, has won two prestigious PRCH Retail Awards. In the BIGGEST CHALLENGE category, Gemini Park Tarnów was honored for the process of re-commercialization and re-arrangement of 11,000 square meters of retail space in an operating shopping center. Meanwhile, Gemini Park Bielsko-Biała found success in the CSR ACTION AND STRATEGY OF THE YEAR category with its pioneering open mini-science center initiative, Science Point 2.0.

Gemini Park in Tarnów is strengthening its collaboration with its valued long-term tenant – this December, a salon nearly twice the size of the existing OCHNIK store will be unveiled in a new, attractive look. Spanning over 242 sqm, it will feature two zones: clothing and leather goods and luggage, and the store, arranged according to the brand’s latest concept, will enhance the rich fashion offering of the largest shopping center in the region.

The jewelry selection at Gemini Park Tychy is gaining strength. In mid-November, it will be enhanced by TOUS – a global brand with over 100 years of experience in the market. This new tenant is set to expand Gemini Park Tychy’s jewelry zone by an impressive 60 square meters.

Shopping for a cause is a new trend in shopping centers, gaining popularity not only in our country but also worldwide. In response to growing consumer sensitivity, Gemini Park Bielsko-Biała has opened its first charity shop, “ŚWIETLIKOWO – TO I OWO.” This unique collaboration with the Śląskie Hospicjum dla Dzieci Foundation allows used items to find new owners, with the store’s profits supporting the foundation’s young beneficiaries.

Three interactive puzzle rooms, a mini-laboratory, and a mega escape room in an open format – these are the offerings from the Bielsko-Biała gallery and the University of Bielsko-Biała as part of Science Point LAB for 2024. Gemini Park Bielsko-Biała, together with UBB, have secured as much as 305,000 zlotys from a grant from the Ministry of Education and Science for the realization of the third edition of this unique mini-science center within a shopping facility. The previous edition of the edu-space was visited by over 35,000 people, and the entire Science Point 2.0 project was also recognized by industry forums, earning a nomination for this year’s PRCH Awards in the CSR ACTION AND STRATEGY OF THE YEAR category.

Gemini Park Bielsko-Biała is successfully developing its sports offering. After Just Gym and Regatta Outdoors, Alpine Pro – an international outdoor leader and the official partner of the Czech Olympic Committee for over 20 years – joins the tenant group.

In mid-summer, the Scottish sports brand Trespass made its entrance into Gemini Park Tychy. This is the brand’s first store in Tychy and the thirteenth in Poland. Customers can enjoy a rich outdoor offering across 180 square meters.

Today, shopping begins in one place and ends in another, blurring the lines between online and offline sales. This offers a huge opportunity but also presents a challenge for the retail industry. Omnichannel, or a complete and satisfying client experience regardless of the sales channel, is the direction in which shopping centers are increasingly heading.[1] Despite predictions to the contrary, customers still enjoy in-person shopping, making unique experiences more crucial than ever.

Gemini Park Tarnów once again demonstrates that its rich tenant-mix is not its only asset. In this shopping center, long-focused on the local community and culture, an unusual exhibition has emerged, featuring Gemini itself as the subject. Through an innovative view of the gallery’s role and functions in strategy development, this largest commercial facility in the region from Gemini Holding’s portfolio successfully maintains its leadership position.

According to a CBRE report, already every third investor pays attention to whether future assets are in line with sustainable development policies. More than half of the biggest players are willing to pay up to 20% more for assets that incorporate Environmental, Social, and Governance (ESG) solutions[1]. Customers also appreciate an environmentally friendly approach. In Poland, as many as 59% of shoppers would consider changing their shopping center if the competition began to implement sustainable development policies and care for the environment[2]. ESG policy in the retail industry has moved beyond being merely a legislative obligation and has become a serious competitive advantage. What does ESG implementation look like in the Polish market?