The dynamically changing lifestyle and increasing leisure time expectations pose a challenge for shopping centers. Gemini Park Tarnów shows that a mall today is not just a place for shopping with a rich commercial and entertainment offer, but also a space for culture, art, and education. This is exemplified by the recent vernissage of unique photographic works, resulting from April workshops with Marcin Bawiec. The photographer, residing in Tarnów, has earned prestigious international titles such as EFIAP, QPSA, ACPE, and G.APS, gaining recognition in the artistic community.
The unique works, born from a creative gathering of photography enthusiasts with an experienced practitioner, present a creative view of the architecture of the shopping center and the urban landscape. Gemini Park itself became the subject of nearly 60 unique shots. Through close cooperation with the local community, the Tarnów gallery fosters a ‘neighborly’ atmosphere and space. This not only favors daily shopping and increasing footfall but also creates unique experiences and the image of a place that encourages time spent according to the mixed-use concept.
The largest and fully commercialized facility owned by the Krakow-based company Gemini Holding, presented artistically, is an excellent example of an innovative approach to promotion and building a competitive advantage in the commercial real estate market. The Tarnów shopping center closely monitors the needs of tenants and leading trends in the retail industry. While ensuring the highest service quality, it actively engages in modern, eco-friendly activities that benefit the residents of Tarnów and its surroundings. As a socially responsible organization, Gemini Park Tarnów also builds lasting relationships with tenants and local partners, initiating unique nationwide projects. Collaborating with the Tarnów Cultural Center at the “Discovery Passage,” the Tarnów Center for Science and Technology, and the local Visual Arts Team, the gallery organizes exhibitions, vernissages, and concerts, promoting local artists and ecological activities.
This innovative approach to the role of a shopping center strengthens the leadership status of Gemini Park Tarnów, making it an inclusive meeting place that responds to the diverse needs of the region and the entire industry. This also impacts the facility’s unwavering leasing potential.
– In creating an attractive business space for our tenants, we are primarily guided by the expectations of our visitors. We ensure that our customers receive more than just standard shopping experiences. The initiatives of Gemini Park Tarnów, extending beyond commercial activities, shape the brand of the center as an intriguing place where a wide range of offerings, as well as art and culture, are readily accessible. Our strategy, rooted in locality with an emphasis on sustainable environmental approaches and inclusiveness, yields intended results, as evidenced by the steadily increasing footfall. We not only strengthen our position as a leader in the local market but also as a destination for leisure time. By supporting our tenants, we continuously introduce initiatives that enhance visitation and translate into financial results for our partners – emphasizes Zbigniew Nowak, Director of Gemini Park Tarnów.
