A new era for Media Markt at Gemini Park Tarnów: more technology and exceptional retail experiences
Share
Gemini Park Tarnów is introducing a new standard in electronics retail. The modernized Media Markt store, designed according to the chain’s latest global concept, offers intuitive navigation, immersive zones, and “hands-on” product testing. This refreshed format addresses the evolving needs of consumers who are increasingly making conscious and well-researched purchasing decisions.
Share
The modernized Media Markt has been open to the public since early December. While maintaining its popular “core” format, the store has enhanced its space with cutting-edge display and visual solutions. Upon entering, customers are greeted by a 30-meter Entry Statement zone, featuring an impressive TV screen that gives the space a modern feel and sets the stage for the innovative experience within.
The new concept focuses on practical engagement with technology. The E-mobility zone showcases a wide array of scooters and mobile devices, while immersive manufacturer zones allow customers to test equipment in real-world conditions, significantly facilitating informed decision-making. Furthermore, the Smart Home zone introduces the latest home automation solutions in an accessible and highly functional manner.
The store’s layout was meticulously engineered for maximum customer comfort and intuitive movement between product categories. This concept is a direct response to modern retail trends, where physical stores must offer flexible and engaging experiences to remain competitive.
The transformation of Media Markt at Gemini Park Tarnów aligns with the center’s strategic vision.
“In today’s retail environment, the ability to react quickly to changing customer needs and market trends is essential to maintaining high competitiveness. At Gemini Park Tarnów, we consistently develop our offer not only by introducing new brands but also by supporting our long-term tenants who invest in evolving their formats. It is their openness to modernization, implementation of advanced solutions, and creation of attractive consumer experiences that build long-term value for the entire center,” emphasizes Joanna Zemczak, Head of Lease at Gemini Holding.
The opening of the new Media Markt coincided with a peak period for the consumer electronics industry. According to this year’s PayPo study on Black Friday shopping, electronics rank as the second most popular category after apparel. Additionally, Google’s “Black Friday 2025 in Poland” report indicates that Polish consumers are shifting toward a strategy of “deliberate shopping,” planning their November and holiday purchases well in advance and treating them as conscious investments based on cost analysis.
The new iteration of Media Markt at Gemini Park Tarnów perfectly reflects these trends, combining shopping convenience with the opportunity for informed consumer choice.
May interest you
Polish consumer habits: conscious, omnichannel, and still rooted in shopping centers
Share
Polish consumers continue to favor shopping centers while increasingly embracing omnichannel shopping journeys. For the upcoming holidays, they plan larger budgets than last year, yet their spending remains more conscious and better planned. Anna Malcharek, Managing Director of Gemini Holding, discusses current consumer behaviors and their implications for the retail industry.
Poland’s largest Martes Sport store opens at Gemini Park Tychy
Share
A cutting-edge retail concept, nearly triple the previous floor space, and a dedicated external entrance – this is the new face of Martes Sport at Gemini Park Tychy. This location is not only the brand’s sole outlet in the city but has now become the largest Martes Sport store in all of Poland.
Gemini Park Tarnów enters the game: shopping center becomes a key landmark on the city map
Share
Gemini Park Tarnów has secured its spot on the board of the city edition of the iconic game Monopoly. This serves as a symbolic culmination of the center’s strategy and its close relationship with the residents of Tarnów. The local version of the game, which premiered on December 6th, showcases the most characteristic landmarks and the rich history of the city.
