The new Pako Lorente showroom at Gemini Park Bielsko-Biała covers nearly 160 sq. m., representing a 100% increase in floor space compared to its previous location. The interior was meticulously designed to combine modern aesthetics with customer comfort. Natural materials, matte surfaces, and metallic accents create an elegant, contemporary ambiance. Strategically placed mirrors visually expand the space, while precision spotlights highlight the details of the collection. The store layout is organized into thematic zones to facilitate intuitive navigation and support informed purchasing decisions, providing quick access to the full range of apparel, footwear, and accessories.

The flagship concept also introduces high-end premium services. The showroom features a dedicated Made to Measure zone for bespoke suits. Additionally, a new in-house tailoring station allows for immediate adjustments to shirts and suits. The experience is complemented by spacious, modern fitting rooms and a chillout zone equipped with designer armchairs and a premium coffee station, offering customers a moment of relaxation.

“Our priority is to provide top-tier customer service and solutions that ensure a seamless shopping process, focusing primarily on the perfect fit for individual needs. This new concept blends elegance, functionality, and innovative services, redefining the menswear shopping experience and raising market standards,” emphasizes Rafał Chrapkowicz, CEO of Pako Lorente.

Pako Lorente chose Gemini Park Bielsko-Biała as the primary location for its new flagship concept, recognizing the center’s high sales potential and its strong, stable position in the local market. This decision aligns with the brand’s strategy of investing in regionally significant shopping centers that provide optimal conditions for further growth.

“The introduction of Pako Lorente’s first flagship concept at Gemini Park Bielsko-Biała is a testament to the brand’s strong performance within our facility. For years, it has enjoyed high brand recognition among our customers and consistently strong sales results,” notes Justyna Kozioł, Senior Leasing Manager at Gemini Holding. “For us, the expansion of the showroom and the implementation of a modern format with premium services significantly strengthens the center’s fashion offering. It allows us to meet the expectations of modern consumers who seek both high-quality products and a comprehensive, personalized shopping experience.”